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I had a thought the other day that I think Anthro headquarters are dumbing down the product names lately. And it saddens me so.
There is something so secretively satisfying knowing I am wearing a “Hortulan” pencil skirt and not just a “Garden Pencil Skirt”.
Anthro product namers used to treat us with higher cognitive functioning in mind, making the product name part of the whole experience of buying something unique and special there. Something “of or relating to a garden”.
Heck, I can go to the Loft and buy a “Garden Pencil Skirt” any day of the week. I just don’t wanna.
I want a Hortulan Pencil Skirt, don’t you?!
Anthro, no more watered-down names. Go cerebral! Make it a mystery again. I like using a dictionary